About Us

Who We Are

Ebbie Parsons, EdD

Ebbie Parsons, EdD

Founder + Managing Partner

Dr. Ebbie Parsons, III is the Founder and Managing Partner of Yardstick Management. Ebbie, a seasoned business executive with a passion for education, has been applauded for his strategic thinking, engaging leadership and results orientation throughout his career. After working at Fortune 500 companies including Intel, Medtronic and American Express, Ebbie made the decision to transition from a promising career in business in 2007 to join the prestigious Broad Residency Program in Educational Leadership. The Broad Residency was his first introduction to the inner-workings of America’s public schools where he served as the Chief Operating Officer of Hartford Public Schools. Ebbie championed the overhaul of the district’s school funding methodology, negotiated the state’s first pay-for-performance teacher union contract and led the redistricting of the city to an “All-Choice” system of schools. Following his time in Hartford…
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Founder + Managing Partner

Ebbie Parsons, EdD

Dr. Ebbie Parsons, III is the Founder and Managing Partner of Yardstick Management. Ebbie, a seasoned business executive with a passion for education, has been applauded for his strategic thinking, engaging leadership and results orientation throughout his career. After working at Fortune 500 companies including Intel, Medtronic and American Express, Ebbie made the decision to transition from a promising career in business in 2007 to join the prestigious Broad Residency Program in Educational Leadership. The Broad Residency was his first introduction to the inner-workings of America’s public schools where he served as the Chief Operating Officer of Hartford Public Schools. Ebbie championed the overhaul of the district’s school funding methodology, negotiated the state’s first pay-for-performance teacher union contract and led the redistricting of the city to an “All-Choice” system of schools. Following his time in Hartford…
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Co-Founder + Senior Advisor

Ayana Parsons, MBA

Ayana Parsons is the Co-Founder of Yardstick Management and serves as Yardstick’s Senior Advisor. Ayana is a Principal in Heidrick & Struggles’ Atlanta office and a member of the Consumer Markets Practice. She is focused on placing Chief Marketing Officers, General Managers and other commercial C-suite executives into consumer-facing companies.

Prior to joining Heidrick & Struggles, Ayana served as Global Head of Retail, Consumer & Lifestyle industries at the World Economic Forum where she regularly engaged leading chairmen, CEOs and other C-level executives in dialogues and initiatives that support the WEF mission. She also hosted forums in the U.S., Europe, Asia, and Latin America to address the many challenges facing today’s global business leaders.
Prior to the World Economic Forum, Ayana spent 17 years in commercial leadership roles. She was global marketing and strategy leader for Kimberly-Clark’s health and well-being division. At Procter & Gamble, Ayana held various leadership assignments, including general manager in the beauty division. She also led global business and brand-building efforts at Philips and Pfizer.

Ayana is active in numerous prominent organizations. She is an advisor to the World Retail Congress and a board member of the Retail Leader’s Circle and A Better Chance of Westport, CT.

Ayana graduated summa cum laude with a BS in management and her MBA in Marketing from the Sybil Mobley School of Business & Industry at Florida A&M University. She has also completed leadership programs at Smith College, Tuck School of Business at Dartmouth and the Wharton School at the University of Pennsylvania.

Senior Consultant

Jaclyn Carter, MILR

Jaclyn Carter is a Senior Consultant on Yardstick Management’s leadership team. Jaclyn provides leadership and direction in all aspects of managing Human Capital. She brings over 15 years of experience in labor/employee relations, recruitment, training, compensation design, compliance audits, job analysis, process improvement, culture shifts and performance improvement interventions. She has served in leadership roles and provided HR support to a variety of clients ranging from Fortune 500 companies, including DaimlerChrysler, United Technologies and Berkshire Hathaway, to small startups. Jaclyn can successfully re-engineer organizational Human Resource goals and practices to be in alignment with strategic business goals and objectives.

Jaclyn also serves as a trainer and coach for leadership and professional development programs and career transition services. Through her extensive experience with executives and professionals, she has developed a unique ability to help clients identify core values and motivators. She collaborates with clients in developing career management and performance plans to achieve progressive success. Jaclyn brings a broad base of industry experience, which helps her connect with each client and support advancement and success in their profession. Jaclyn customizes her approach to each client, as they build the skills required for the next stage in their career.

Jaclyn holds a BA in Human Resource Management from Michigan State University’s Eli Broad College of Business and an MILR, with a concentration in Dispute Resolution via Mediation and Arbitration, from Cornell University’s School of Industrial & Labor Relations.  Jaclyn resides in Hartford, CT with her family.

SENIOR CONSULTANT

Aida Mariam, MPP

Aida serves as a Sr. Consultant on the Yardstick Management team. Aida brings over 12 years of experience in community organizing and public policy.  Prior to joining Yardstick, Aida founded the Parent Innovation Institute in Oakland. This one of a kind Institute develops capacity in parents and organizations to enhance programs and services for parents through a model that is centered on co creation, rapid cycle learning, and leadership development. Prior to creating the Institute, Aida led community organizing efforts for Youth Uprising in East Oakland. As the Chief Community Leadership Officer, Aida led several campaigns to advance aggressive community transformation without displacement.


Aida attended The University of California, Berkeley where she studied Political Science and African American Studies and holds a Masters Degree from The University of Southern California in Public Policy and Public Administration.
Co-Founder + Senior Advisor

Ayana Parsons, MBA

Ayana Parsons is the Co-Founder of Yardstick Management and serves as Yardstick’s Senior Advisor. Ayana is a Principal in Heidrick & Struggles’ Atlanta office and a member of the Consumer Markets Practice. She is focused on placing Chief Marketing Officers, General Managers and other commercial C-suite executives into consumer-facing companies.

Prior to joining Heidrick & Struggles, Ayana served as Global Head of Retail, Consumer & Lifestyle industries at the World Economic Forum where she regularly engaged leading chairmen, CEOs and other C-level executives in dialogues and initiatives that support the WEF mission. She also hosted forums in the U.S., Europe, Asia, and Latin America to address the many challenges facing today’s global business leaders.
Prior to the World Economic Forum, Ayana spent 17 years in commercial leadership roles. She was global marketing and strategy leader for Kimberly-Clark’s health and well-being division. At Procter & Gamble, Ayana held various leadership assignments, including general manager in the beauty division. She also led global business and brand-building efforts at Philips and Pfizer.

Ayana is active in numerous prominent organizations. She is an advisor to the World Retail Congress and a board member of the Retail Leader’s Circle and A Better Chance of Westport, CT.

Ayana graduated summa cum laude with a BS in management and her MBA in Marketing from the Sybil Mobley School of Business & Industry at Florida A&M University. She has also completed leadership programs at Smith College, Tuck School of Business at Dartmouth and the Wharton School at the University of Pennsylvania.

SENIOR CONSULTANT

Bernard Ashby, MD, MPP

Dr. Bernard Ashby was born and raised in South Florida by Caribbean parents who were able to instill in him strong qualities such as family values, a strong work ethic, and love of serving others. Dr. Ashby is a Sr. Consultant on the Yardstick team supporting Yardstick’s Healthcare Operational Efficiency practice.

Bernard attended medical school at Cornell University where he excelled academically, worked part time as a skin bank technician, and still found time to volunteer at the local homeless shelter, serve as president of the Cornell chapter of the Student National Medical Association (SNMA), conducted cardiovascular research, was appointed as a student member of the medical school admissions committee, and co-founded the Weill Cornell Youth Scholars Program; which is a summer outreach program that educates, encourages, and helps to equip inner-city high school students for future success in academics.

Bernard then went on to train at Columbia University Medical Center to complete his internship and residency in internal medicine. Bernard also participated in cardiovascular research and served as president of the Lindenbaum-Thompson Society.

After residency he was appointed assistant professor of Medicine and Hospitalist at Columbia. He obtained a masters degree in Public Policy at Princeton University while volunteering as a health policy advisor to the AARP in New Jersey.

Bernard then completed his Cardiology Fellowship at George Washington University Hospital where he was elected Chief Fellow by faculty and co-fellows. Bernard also worked nights at the local VA Hospital and completed a vascular medicine postdoctoral fellowship at Johns Hopkins. He is currently board certified in cardiology, vascular medicine, nuclear cardiology, vascular interpretation, and internal medicine.

He is a currently a board member of Mount Sinai’s Clinical Integration Network and leading the development of Mount Sinai’s Health Disparities Program and Vascular Institute in addition to serving as the director of the department of Vascular Medicine. Bernard resides in Miami, FL and he is actively engaged in community activities such the “My Future, My Choice Campaign” which is trying to address the rampant gun violence taking place in the inner-city. Recently, South Florida’s Legacy Magazine recognized him as a Top Black Healthcare Professional and one of the 50 Most Powerful Black Professionals in Business and Industry.

Senior Consultant

Jaclyn Carter, MILR

Jaclyn Carter is a Senior Consultant on Yardstick Management’s leadership team. Jaclyn provides leadership and direction in all aspects of managing Human Capital. She brings over 15 years of experience in labor/employee relations, recruitment, training, compensation design, compliance audits, job analysis, process improvement, culture shifts and performance improvement interventions. She has served in leadership roles and provided HR support to a variety of clients ranging from Fortune 500 companies, including DaimlerChrysler, United Technologies and Berkshire Hathaway, to small startups. Jaclyn can successfully re-engineer organizational Human Resource goals and practices to be in alignment with strategic business goals and objectives.

Jaclyn also serves as a trainer and coach for leadership and professional development programs and career transition services. Through her extensive experience with executives and professionals, she has developed a unique ability to help clients identify core values and motivators. She collaborates with clients in developing career management and performance plans to achieve progressive success. Jaclyn brings a broad base of industry experience, which helps her connect with each client and support advancement and success in their profession. Jaclyn customizes her approach to each client, as they build the skills required for the next stage in their career.

Jaclyn holds a BA in Human Resource Management from Michigan State University’s Eli Broad College of Business and an MILR, with a concentration in Dispute Resolution via Mediation and Arbitration, from Cornell University’s School of Industrial & Labor Relations.  Jaclyn resides in Hartford, CT with her family.

SENIOR CONSULTANT

Aida Mariam, MPP

Aida serves as a Sr. Consultant on the Yardstick Management team. Aida brings over 12 years of experience in community organizing and public policy.  Prior to joining Yardstick, Aida founded the Parent Innovation Institute in Oakland. This one of a kind Institute develops capacity in parents and organizations to enhance programs and services for parents through a model that is centered on co creation, rapid cycle learning, and leadership development. Prior to creating the Institute, Aida led community organizing efforts for Youth Uprising in East Oakland. As the Chief Community Leadership Officer, Aida led several campaigns to advance aggressive community transformation without displacement.


Aida attended The University of California, Berkeley where she studied Political Science and African American Studies and holds a Masters Degree from The University of Southern California in Public Policy and Public Administration.

Who We Serve