CASE STUDY:
World Toilet 

Creating a Decentralized, Market-Based Product Delivery Method

World Toilet engaged Yardstick to create a completely new approach to penetrating an underserved market that typically brings with it heavily-subsidized, heavily-bureaucratized hurdles to leap. Yardstick developed a decentralized, market-based approach capable of bringing affordable, simple-to-make toilets for an Indian market of 600M people. World Toilet’s desire is to bring sanitation to the world at an affordable cost with practical implementation. Yardstick helped WTO move the needle on their goal.