ABOUT US

WHO WE ARE

bio.

Dr. Ebbie Parsons, III is the Founder and Managing Partner of Yardstick Management. Ebbie, a seasoned business executive with a passion for education, has been applauded for his strategic thinking, engaging leadership and results orientation throughout his career. After working at Fortune 500 companies including Intel, Medtronic and American Express, Ebbie made the decision to transition from a promising career in business in 2007 to join the prestigious Broad Residency Program in Educational Leadership. The Broad Residency was his first introduction to the inner-workings of America’s public schools where he served as the Chief Operating Officer of Hartford Public Schools. Ebbie championed the overhaul of the district’s school funding methodology, negotiated the state’s first pay-for-performance teacher union contract and led the redistricting of the city to an “All-Choice” system of schools. Following his time in Hartford…
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Partner

Chris Webber

Chris Webber currently serves as Partner for Yardstick Management, and is responsible for growing the company portfolio and acting as an ongoing image consultant. Prior to joining Yardstick, Chris was a five-time NBA All-Star, a five-time All-NBA Team member, a former NBA Rookie of the Year, and a former number one overall NBA draftee. At the University of Michigan, he was a member of the unforgettable “Fab Five.”

Webber now serves as a Broadcast Analyst at TNT, where he also co-anchors “Players Only.” Aside from basketball, Webber produces films under his company with documentarian Peter Gilbert. He is also one half of Beat Brothers, a music production duo with brother David Ranier. He is featured as a broadcaster in the massively popular video game: NBA 2K and hosted “Chris Webber’s Full Court Pranks” on TruTV.I

In his free time, Chris enjoys giving back to his community and spending time with his wife and two kids.

Senior Principal Consultant

Slma Shelbayah

Slma Shelbayah is a Senior Principal Consultant for Yardstick Management as well as the Head of Communications. Her background includes more than 15 years of experience as an award winning journalist, communication, and public relations expert in the media industry, including experience as a reporter, show host, editor, writer, commercial talent, voice-over artist, and producer. 

Slma holds a B.A. in Journalism with a minor in Sociology and an M.A. in Linguistics with a focus on cross-cultural linguistics of Spanish and Arabic, both degrees from Georgia State University. She has also obtained a certificate from Oxford University, U.K., during which students were selected from 30 countries across the world to pursue a seminar on global media policy: technology and new themes in media regulations.

Prior to joining Yardstick, Slma was a CNN Digital Producer and Assignment Editor, assisting over 600 affiliate clients across the nation with CNN digital stories combined with the most relevant images and videos. Additionally, she managed the Twitter and Instagram social media platforms. She won the CNN Diversity Ovation Award for her commitment to inclusion in news coverage. Her news career includes breaking news coverage with CNN International, spanning the regions of the Middle East, Asia and Africa and varying across national and international topics including stories covering Arab and Muslim Diasporas. 

She additionally ran her own firm in which she trained executives, management, and employees from a variety of industries, including corporate, education, healthcare, and non-profit. She has supported organizations by developing strategy and executing plans regarding HR, communication, social media, and media and public relations campaigns. She has revolutionized the way businesses and brands approach marketing through her innovative storytelling training, narrative development, and pitching strategies.

Most recently, Slma was the Director of Corporate Public Relations for Savannah College of Art and Design (SCAD). Additionally, she sat on the Advisory Board for the Harvard Debate Diversity Project inaugural class, an initiative that provides selected high school students debate training and an opportunity to spend a summer at Harvard College developing their speaking skills. Her life-long involvement with youth is also witnessed through mentoring as she is a board member of UBeyond Mentorship, a non-profit mentoring organization for young youth and professionals. She also enjoys giving back to the media industry to further the impact on diversity, culture and faith, and was previously on the Board of Directors of the Atlanta Interfaith Broadcasters.

Principal Consultant

Naima Greenwood, MBA

Naima Greenwood currently serves as Principal at Yardstick Management, responsible for growing the Yardstick Management portfolio and managing ongoing projects. Prior to joining Yardstick, Naima served as a Senior Manager on a government contract with the Office of Foreign Labor Certification. Naima has a diverse background in Sales and Marketing, Operations and Retail.

Naima holds a Bachelor of Science degree cum laude in Business Administration with a concentration in Marketing from Florida A&M University and an Executive MBA in Global Business from Georgia Institute of Technology. Naima started her career at Target Corporation as a Business Analyst in their entertainment division. There she collaborated with major movie studios and record labels in managing their releases. She later relocated to Atlanta, GA where she managed a $1 billion domestic landscape business for over 2,200 retail stores for The Home Depot. After completing her Executive MBA, Naima was recruited by Bank of America where she served as an Assistant Vice-President. She oversaw efforts to convert California accounts to a single platform for improved efficiency and reliability, and managed a multi-million-dollar project to develop global consumer risk assessment plans for call centers

Naima resides in Atlanta with her husband Andre, and their daughters, Ava and Aubree. In her spare time, she actively volunteers in a variety of civic and cultural organizations including Habitat for Humanity, and the Andrew & Walter Young YMCA. Outside of professional interests, she enjoys travelling and spending time with her family.

Principal Consultant

Shannon Hassler, J.D.

Shannon Hassler serves as a Principal Consultant with Yardstick Management where she leads our executive search practice and serves as a key member of our diversity, equity, and inclusion practice. 

Shannon brings 20 years of talent acquisition and advisory service experience. She most recently served as a Principal with Korn Ferry, driving the expansion and application of their Rockefeller Foundation-sponsored Women CEOs Speak research, and furthering the firm’s work with client organizations to realize the full power and potential of their female talent. She is outspoken about covering topics like women in leadership and determining ways bias impacts organizations’ effectiveness in recruiting and optimizing talent.

Shannon spent the early part of her career specializing in financial officer recruitment, then she broadened into talent consulting with a focus on assessment, board effectiveness, and inclusion and diversity with Heidrick & Struggles. She then applied her experience in both recruiting and management consulting to drive internal improvements with two primary objectives: winning in the market and delighting clients. Most recently as Practice Management Director for both the firm’s CFO and CEO & Board Practices, Shannon led change efforts in processes, training, branding, and engagement execution.

What has fiercely driven Shannon for the past ten years in the industry has been a passion for finding ways to do this important work better and  focusing more on the people vs the transaction. Her mission is to find ways to uncover talent too often overlooked or discounted and realizing the power of diverse leadership teams.

Shannon received her J.D. from Illinois Institute of Technology’s Chicago-Kent College of Law, and her B.S. from Northern Illinois University. She is an active member and a Class of 2012 alumna of Leadership Sandy Springs, and she is  on the advisory board of The Women’s Collective, bringing C-suite and other executive level women leaders together around a mission of promoting and enhancing leaders focused on the workplace, education, and mentorship.

Partner

Chris Webber

Chris Webber currently serves as Partner for Yardstick Management, and is responsible for growing the company portfolio and acting as an ongoing image consultant. Prior to joining Yardstick, Chris was a five-time NBA All-Star, a five-time All-NBA Team member, a former NBA Rookie of the Year, and a former number one overall NBA draftee. At the University of Michigan, he was a member of the unforgettable “Fab Five.”

Webber now serves as a Broadcast Analyst at TNT, where he also co-anchors “Players Only.” Aside from basketball, Webber produces films under his company with documentarian Peter Gilbert. He is also one half of Beat Brothers, a music production duo with brother David Ranier. He is featured as a broadcaster in the massively popular video game: NBA 2K and hosted “Chris Webber’s Full Court Pranks” on TruTV.I

In his free time, Chris enjoys giving back to his community and spending time with his wife and two kids.

Senior Principal Consultant

Slma Shelbayah

Slma Shelbayah is a Senior Principal Consultant for Yardstick Management as well as the Head of Communications. Her background includes more than 15 years of experience as an award winning journalist, communication, and public relations expert in the media industry, including experience as a reporter, show host, editor, writer, commercial talent, voice-over artist, and producer. 

Slma holds a B.A. in Journalism with a minor in Sociology and an M.A. in Linguistics with a focus on cross-cultural linguistics of Spanish and Arabic, both degrees from Georgia State University. She has also obtained a certificate from Oxford University, U.K., during which students were selected from 30 countries across the world to pursue a seminar on global media policy: technology and new themes in media regulations.

Prior to joining Yardstick, Slma was a CNN Digital Producer and Assignment Editor, assisting over 600 affiliate clients across the nation with CNN digital stories combined with the most relevant images and videos. Additionally, she managed the Twitter and Instagram social media platforms. She won the CNN Diversity Ovation Award for her commitment to inclusion in news coverage. Her news career includes breaking news coverage with CNN International, spanning the regions of the Middle East, Asia and Africa and varying across national and international topics including stories covering Arab and Muslim Diasporas. 

She additionally ran her own firm in which she trained executives, management, and employees from a variety of industries, including corporate, education, healthcare, and non-profit. She has supported organizations by developing strategy and executing plans regarding HR, communication, social media, and media and public relations campaigns. She has revolutionized the way businesses and brands approach marketing through her innovative storytelling training, narrative development, and pitching strategies.

Most recently, Slma was the Director of Corporate Public Relations for Savannah College of Art and Design (SCAD). Additionally, she sat on the Advisory Board for the Harvard Debate Diversity Project inaugural class, an initiative that provides selected high school students debate training and an opportunity to spend a summer at Harvard College developing their speaking skills. Her life-long involvement with youth is also witnessed through mentoring as she is a board member of UBeyond Mentorship, a non-profit mentoring organization for young youth and professionals. She also enjoys giving back to the media industry to further the impact on diversity, culture and faith, and was previously on the Board of Directors of the Atlanta Interfaith Broadcasters.

Principal Consultant

Naima Greenwood, MBA

Naima Greenwood currently serves as Principal at Yardstick Management, responsible for growing the Yardstick Management portfolio and managing ongoing projects. Prior to joining Yardstick, Naima served as a Senior Manager on a government contract with the Office of Foreign Labor Certification. Naima has a diverse background in Sales and Marketing, Operations and Retail.

Naima holds a Bachelor of Science degree cum laude in Business Administration with a concentration in Marketing from Florida A&M University and an Executive MBA in Global Business from Georgia Institute of Technology. Naima started her career at Target Corporation as a Business Analyst in their entertainment division. There she collaborated with major movie studios and record labels in managing their releases. She later relocated to Atlanta, GA where she managed a $1 billion domestic landscape business for over 2,200 retail stores for The Home Depot. After completing her Executive MBA, Naima was recruited by Bank of America where she served as an Assistant Vice-President. She oversaw efforts to convert California accounts to a single platform for improved efficiency and reliability, and managed a multi-million-dollar project to develop global consumer risk assessment plans for call centers

Naima resides in Atlanta with her husband Andre, and their daughters, Ava and Aubree. In her spare time, she actively volunteers in a variety of civic and cultural organizations including Habitat for Humanity, and the Andrew & Walter Young YMCA. Outside of professional interests, she enjoys travelling and spending time with her family.

Principal Consultant

Shannon Hassler, J.D.

Shannon Hassler serves as a Principal Consultant with Yardstick Management where she leads our executive search practice and serves as a key member of our diversity, equity, and inclusion practice. 

Shannon brings 20 years of talent acquisition and advisory service experience. She most recently served as a Principal with Korn Ferry, driving the expansion and application of their Rockefeller Foundation-sponsored Women CEOs Speak research, and furthering the firm’s work with client organizations to realize the full power and potential of their female talent. She is outspoken about covering topics like women in leadership and determining ways bias impacts organizations’ effectiveness in recruiting and optimizing talent.

Shannon spent the early part of her career specializing in financial officer recruitment, then she broadened into talent consulting with a focus on assessment, board effectiveness, and inclusion and diversity with Heidrick & Struggles. She then applied her experience in both recruiting and management consulting to drive internal improvements with two primary objectives: winning in the market and delighting clients. Most recently as Practice Management Director for both the firm’s CFO and CEO & Board Practices, Shannon led change efforts in processes, training, branding, and engagement execution.

What has fiercely driven Shannon for the past ten years in the industry has been a passion for finding ways to do this important work better and  focusing more on the people vs the transaction. Her mission is to find ways to uncover talent too often overlooked or discounted and realizing the power of diverse leadership teams.

Shannon received her J.D. from Illinois Institute of Technology’s Chicago-Kent College of Law, and her B.S. from Northern Illinois University. She is an active member and a Class of 2012 alumna of Leadership Sandy Springs, and she is  on the advisory board of The Women’s Collective, bringing C-suite and other executive level women leaders together around a mission of promoting and enhancing leaders focused on the workplace, education, and mentorship.

WHO WE SERVE