TechPrep by Facebook Engaged Yardstick Management to Develop and Pilot a Diversity and Inclusion Outreach Program

TechPrep by Facebook


The Background

TechPrep was designed to expose underserved minorities to the field of computer programming and additionally, introduce a variety of computer science and technology careers. The pilot program was launched in Atlanta, Chicago, Miami, and Houston with a vision to reach both youth and adults at different critical touch points and give them the tools they need to pursue programming as a potential career. 

The Results

The TechPrep pilot program exceeded expectations as a resource to build a base of racially and ethnically diverse learners interested in knowing more about STEM opportunities. The most benefited groups were students and parents in underserved communities, where technological opportunities are scarce or not necessarily as visible. Having all the potential resources located in one, easy-to-access modality made it a win for those audiences.

The Tactics

Yardstick cultivated targeted partnerships with key individuals and organizations, offering a custom curriculum that could either be embedded in current programs or act as a stand-alone, depending on audience and event-hosting needs. Furthermore, Yardstick managed the outreach process from creation to implementation and provided D&I strategy support to partners and the TechPrep team.

About Yardstick Management

Established in 2012, Yardstick Management is America's leading Black-Owned management consulting firm, providing organizational strategy, diversity, equity, inclusion and belonging support, and executive search expertise at the world’s most recognizable companies. Our comprehensive services help organizations transform their culture as well as attract and retain the most senior-level diverse executives to their C-Suites and boards. Named in Inc.’s 2021 Best in Business list and as Georgia Business Journal’s 2021 Best Business Consulting firm, Yardstick Management has a proven track record of successful transformation and is trusted by the largest companies in the world.
In 2021 alone, the management consulting firm increased revenue by 166%, grew its employee base by 42%, and impacted over 2,600,000 employees across global corporate, non-profit, and educational organizations including, Amazon, Facebook, LinkedIn, Netflix, MIT, Orangetheory Fitness, PLBY Group Inc., Davita Kidney Care, Whirlpool, Roark Capital, and more. For additional information, visit