Yardstick Management is a global strategic management consulting firm that provides consulting, executive coaching, executive search, enrollment solutions and school management services to mission-driven organizations. Our clients include Fortune 500 companies, government agencies, municipalities, higher education institutions, public school districts, charter management organizations, small to mid-market companies and not-for-profit associations. 

“We engaged Yardstick to help us get more strategic and systematic in our enrollment efforts. We really appreciated the responsiveness and engagement that the Yardstick team provided to help shift our thinking around growing our enrollment and the demographic that we serve.”
– Randy Niemann | COO | Educational Enterprises, Inc.


Yardstick Management offers unique student recruitment and enrollment services to primary schools, secondary schools, colleges and universities around the globe. Our proprietary methods have led YSM’s clients to unprecedented enrollment growth. Results include double-digit top line gains that ensure long-term fiscal sustainability.


  • Create scalable growth strategies for enrollment increase
  • Champion district and network-wide student recruitment and enrollments
  • Develop student recruitment strategies to achieve diversity goals
  • Identify and recruit high-performing, diverse teaching and leadership talent


Growing Enrollment in a Competitive Market
A Leading MOOC Provider

Yardstick Management was engaged by one of the nation’s leading MOOCs (Massive Open Online Course) software infrastructure and service providers to traditional universities. The objective was to develop a new sales and marketing process to increase enrollment in the education vertical’s online degree programs.

YSM identified key drivers made by students seeking non-traditional higher education. Rather than reach out to students directly, YSM developed a marketing and sales pipeline through building credibility among major institutions serving the target market and getting those institutions to provide their membership with relevant information regarding MOOC opportunities. YSM reduced student acquisition costs by over 50%.